777s Privacy Policy

1. Introduction

This Privacy Policy ("Policy") is published by 777s ("the Platform", "we", "us", "our") and applies to all personal data collected from individuals ("Player", "you", "your") who register for, access, or otherwise use the services available at 777s.click. The Platform provides online casino gaming, live dealer tables, slot machines, and sports betting services — all denominated in Pakistani Rupees (PKR) and targeted primarily at English-speaking users in Pakistan.

We recognise that privacy is important to our players. This Policy sets out in plain terms exactly what data 777s collects, the purposes for which that data is processed, the legal basis underpinning each type of processing, your rights as a data subject, and how to exercise those rights. Please read this Policy carefully before registering an account or submitting any personal information through the Platform.

2. Data Controller

For the purposes of applicable data protection law, 777s is the data controller responsible for the personal data collected through this Platform. The data controller determines the purposes and means of processing personal data and is accountable for ensuring that processing is carried out lawfully, fairly, and transparently.

If you have any questions, concerns, or requests relating to the processing of your personal data by 777s, you may contact our Data Protection team using the support email address displayed in the footer of this page. We aim to respond to all privacy-related enquiries within five (5) business days.

3. Personal Data We Collect

777s collects only the categories of personal data that are necessary to operate the Platform, meet our regulatory obligations, and deliver a secure and personalised experience to our players. The table below sets out the main categories of data we collect and provides examples of the specific data points within each category.

Category	Examples	Purpose
Identity Data	Full name, date of birth, CNIC number, nationality	Account registration, age verification, KYC compliance
Contact Data	Email address, mobile number, city of residence (e.g. Karachi, Lahore, Islamabad)	Account communications, support, notifications
Financial Data	JazzCash / EasyPaisa account details, HBL/UBL/Meezan bank account numbers, USDT wallet address	Deposits, withdrawals, fraud prevention
Verification Documents	Scanned CNIC, passport, proof of address, selfie photographs	Identity verification, withdrawal approval, AML compliance
Technical Data	IP address, device type, browser version, operating system, session tokens	Security, fraud detection, platform optimisation
Usage Data	Games played, bets placed, wager amounts, login timestamps, session duration	Responsible gaming monitoring, personalisation, analytics
Communications Data	Live chat transcripts, support ticket content, email correspondence	Customer support, dispute resolution, quality assurance
Marketing Preferences	Opt-in/opt-out status for promotional emails and SMS notifications	Sending relevant offers and promotions (with consent)

4. How We Collect Your Data

777s collects personal data through the following channels:

• Direct submission: Data you provide when registering an account, completing identity verification, making a deposit or withdrawal, or contacting customer support.
• Automated collection: Technical and usage data collected automatically through cookies, server logs, and session tracking technologies as you navigate and interact with the Platform.
• Third-party sources: Identity and fraud screening data received from our licensed KYC verification partners, payment processors (such as JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank), and anti-money-laundering screening services. Data received from these sources is used solely for verification and compliance purposes.

5. How We Use Your Personal Data

777s uses the personal data we collect for the following purposes:

• Account management: Creating and maintaining your 777s player account, authenticating your identity at login, and managing your account settings and preferences.
• Payment processing: Facilitating deposits and withdrawals via your chosen payment method (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, or USDT TRC20), verifying transaction legitimacy, and maintaining accurate financial records.
• Regulatory compliance: Meeting our obligations under our gaming licence, including Know Your Customer (KYC) verification, age verification (21+ requirement), anti-money-laundering (AML) screening, and responsible gaming monitoring.
• Fraud prevention & security: Detecting, investigating, and preventing fraudulent activity, unauthorised account access, collusion, and other prohibited conduct as defined in the 777s Terms & Conditions.
• Responsible gaming: Monitoring player activity to identify signs of problem gambling, enforcing self-exclusion requests, and applying responsible gaming tools such as deposit limits and cooling-off periods.
• Customer support: Responding to enquiries, resolving disputes, and improving the quality of our support service based on interaction history.
• Platform improvement: Generating anonymised, aggregated analytics to understand how players use the 777s Platform and to inform product development decisions.
• Marketing communications: Sending promotional offers, bonus notifications, and news about 777s products — but only where you have given explicit consent to receive such communications. You may withdraw this consent at any time through your account settings.

6. Legal Basis for Processing

Every instance of personal data processing carried out by 777s is grounded in one of the following legal bases:

• Contractual necessity: Processing required to fulfil the contract between you and 777s — including account management, payment processing, and delivering the gaming services you have requested.
• Legal obligation: Processing required to comply with applicable laws and our gaming licence obligations — including KYC verification, AML screening, age verification, and financial record retention.
• Legitimate interests: Processing carried out for the legitimate interests of 777s, provided those interests are not overridden by your privacy rights — including fraud prevention, security monitoring, platform analytics, and responsible gaming oversight.
• Consent: Processing based on your freely given, specific, and informed consent — principally marketing communications. You may withdraw consent at any time without affecting the lawfulness of prior processing.

7. Sharing Your Personal Data

777s does not sell, rent, or trade your personal data to any third party. We share data only in the following limited circumstances, and only to the extent necessary for each purpose:

• Payment service providers: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and USDT/TRC20 gateway providers receive transaction data necessary to process deposits and withdrawals.
• KYC & AML verification partners: Licensed identity verification and fraud screening services receive the identity documents and personal data necessary to complete mandatory verification checks.
• IT infrastructure & hosting providers: Cloud hosting, database management, and content delivery services that store and process Platform data on our behalf under strict data processing agreements.
• Gaming licence authority: Our licensing regulator may request access to player data as part of compliance audits or investigations. We are legally obligated to cooperate with such requests.
• Law enforcement & regulatory bodies: Where required by applicable law, court order, or regulatory direction, 777s will disclose personal data to the relevant authority. We will notify you of such disclosures where legally permitted to do so.
• Business transfers: In the event that 777s undergoes a merger, acquisition, or sale of assets, player data may be transferred to the successor entity, subject to equivalent privacy protections.

All third parties who receive personal data from 777s are required to process that data only for the specified purpose and in accordance with applicable data protection standards. We do not permit our service providers to use your data for their own marketing or commercial purposes.

8. Data Retention

777s retains personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law and our gaming licence obligations. The following retention principles apply:

• Active account data: Retained for the lifetime of your 777s account and for a minimum period of five (5) years following account closure, in accordance with AML and financial record-keeping requirements.
• KYC and identity documents: Retained for a minimum of five (5) years from the date of verification, as required by our licensing authority.
• Transaction records: Retained for a minimum of five (5) years to meet financial regulatory obligations.
• Support communications: Retained for up to three (3) years from the date of the last interaction, for dispute resolution and quality assurance purposes.
• Marketing consent records: Retained for as long as you remain subscribed, plus three (3) years following withdrawal of consent, as evidence of the consent status.
• Technical and usage data: Anonymised aggregated data may be retained indefinitely for analytical purposes. Identifiable session data is deleted after 24 months.

Where you request deletion of your personal data and no legal retention obligation applies, 777s will process your request within thirty (30) days and confirm deletion in writing.

9. Your Data Subject Rights

As a player on the 777s Platform, you have the following rights in relation to your personal data. These rights may be subject to limitations where legal obligations require us to retain or continue processing certain data.

To exercise any of these rights, contact the 777s Data Protection team via the support email in the footer. Please include your registered email address and a description of your request. We may need to verify your identity before processing the request.

10. Cookies & Tracking Technologies

The 777s Platform uses cookies and similar technologies (collectively, "Cookies") to support the operation and improvement of the Platform. Cookies are small text files stored on your device by your browser. The following types of Cookies are used by 777s:

• Essential Cookies: Required for the Platform to function correctly. These include session authentication cookies that keep you logged in, security tokens, and load-balancing cookies. These cannot be disabled without breaking core Platform functionality.
• Functional Cookies: Used to remember your preferences — such as language settings, last visited game categories, and responsible gaming tool settings — so you do not need to reconfigure them on each visit.
• Analytics Cookies: Used to collect anonymised, aggregated information about how players interact with the Platform. This data helps 777s understand which features are most used, where players encounter difficulties, and how to improve the overall experience. No individual player is identified from analytics data.

777s does not use third-party advertising or retargeting cookies. You can manage or delete cookies through your browser settings at any time. Disabling Essential Cookies will affect your ability to use the Platform, including account login functionality.

11. Data Security

777s implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and 777s servers;
• Encryption of sensitive data at rest, including identity documents and financial records;
• Multi-factor authentication options for player account access;
• Role-based access controls restricting employee access to personal data on a strict need-to-know basis;
• Regular security assessments and penetration testing of Platform infrastructure;
• Automated monitoring and alerting systems for suspicious account activity and potential data breaches.

In the event of a personal data breach that poses a risk to your rights, 777s will notify affected players without undue delay and will take all reasonable steps to contain and remediate the breach. No security system is completely impenetrable; we encourage you to use a strong, unique password for your 777s account and to enable multi-factor authentication where available.

12. Minors & Age Restriction

The 777s Platform is strictly for adults aged 21 years and over. We do not knowingly collect personal data from individuals under the age of 21. If you are under 21, you must not register an account or submit any personal information to 777s.

If 777s becomes aware that personal data has been collected from a person under the age of 21, that account will be immediately closed, all associated data will be deleted (subject to any legal retention obligations), and any deposited funds will be returned to the payment source after appropriate verification. If you believe that a minor has registered a 777s account, please contact our support team immediately.

13. Changes to This Privacy Policy

777s reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, regulatory requirements, or Platform features. Material changes will be communicated to players via a notification within the Platform or by email to your registered address at least fourteen (14) days before the changes take effect.

Continued use of the 777s Platform following the effective date of a revised Policy constitutes your acceptance of the updated terms. If you do not accept the revised Policy, you must close your account before the changes take effect. We recommend reviewing this page periodically to stay informed of any updates. The version date at the top of the page indicates when this Policy was last revised.

14. Contact & Complaints

For any questions, requests, or concerns relating to this Privacy Policy or the processing of your personal data by 777s, please contact our Data Protection team via the support email address displayed in the footer of this page. We aim to acknowledge all privacy-related enquiries within two (2) business days and to resolve them fully within thirty (30) days.

If you are not satisfied with the response you receive from 777s, you have the right to escalate your complaint to the relevant data protection authority or to the dispute resolution body designated by our gaming licence authority. Details of the applicable supervisory authority are available upon request from our support team.